Transferring Your Domain to a New Host (Without Losing SEO)

Undertaking a domain transfer, especially when your business heavily relies on Google search traffic, can be a daunting task. The potential risks of a poorly managed transfer, such as broken pages, downtime, or a drop in rankings, should be approached with caution and a clear understanding of the process.

The good news? With the right approach, you can transfer domain hosting in Australia without losing SEO value.

At Ezyweb Australia, we’ve assisted numerous businesses in making this transition smoothly, ensuring their sites remain live and their search performance intact. Our support is here for you, every step of the way.

1. Understand What’s Being Moved

When people talk about “transferring your domain,” they might mean one of two things:

  • Domain registration transfer – moving where your domain name is registered (e.g., from GoDaddy to Ezyweb).
  • Website hosting transfer – moving the server where your website’s files and database are stored.

Understanding which type of transfer applies to you is the first step in planning your move. This knowledge will empower you and ensure you are fully prepared for the process.

2. Keep Your Website Live During the Transfer

The number one SEO priority during a transfer is to avoid downtime. Search engines don’t like finding a site offline.

Before you update anything:

  • Set up your whole website on the new hosting account.
  • Test it in a staging environment or temporary link.
  • Only update your DNS settings when everything works perfectly.

3. Match Every URL Exactly

Search engines index your pages based on their current addresses. If those change, you risk losing rankings.

  • Keep the same page names and link formats.
  • If you must change a URL, set up a 301 redirect to send users and search engines to the correct page.

4. Back Up Before You Start

Always take a complete backup of your website and database before starting. If anything goes wrong during the transfer, you’ll have a safe restore point ready.

5. Update and Test Your DNS

When your new hosting is ready, update your domain’s DNS settings to point to the new server. This can take anywhere from a few minutes to 48 hours to update worldwide.

During this time:

  • Keep your old hosting live.
  • Monitor both versions of your site to avoid gaps in service.

6. Monitor Your SEO After the Move

Once you’ve completed your domain hosting transfer, check your Google Search Console and analytics regularly:

  • Look for crawl errors or broken links.
  • Make sure pages are still indexed correctly.
  • Watch for changes in keyword rankings and traffic.

Quick fixes in the first few days can prevent long-term SEO damage.

Why Choose Ezyweb Australia?

At Ezyweb, we handle every step of your hosting transfer with care. Our process ensures:

  • Zero unnecessary downtime.
  • SEO signals and rankings remain intact.
  • A seamless experience for your website visitors.

If you’re ready to transfer domain hosting in Australia without the headaches, contact our team today.

Frequently Asked Questions – Transferring Domain Hosting in Australia

Will transferring my domain hosting affect my SEO?

Not if done correctly. By keeping your URL structure, using 301 redirects where necessary, and avoiding downtime, your search rankings should remain stable.

How long does a domain hosting transfer take?

DNS updates can take from minutes to 48 hours. We keep your old hosting live during this period to avoid disruptions.

Do I need to move my domain registration and hosting together?

No. They can be managed separately, though consolidating with one provider makes things easier.

What is a 301 redirect, and why is it important?

A 301 redirect permanently moves a page and passes most of its SEO value to the new address.

Can I transfer my hosting without downtime?

Yes – by setting up your site on the new host and switching DNS only when ready, downtime can be avoided.