When it comes to building websites, there’s no shortage of options. Wix, Squarespace, Shopify—each has its place. But WordPress? It’s in a league of its own.
At Ezyweb, we’ve worked with just about every platform under the sun. And while drag-and-drop builders can be a great starting point, WordPress offers flexibility and power that others simply can’t match. If you’re serious about control, customisation, and long-term growth, these are the five WordPress features you won’t find anywhere else.
1. Complete Design Freedom – No Lock-In Templates
Most website builders give you a handful of templates. Change a few colours, swap out images, and you’re done. With WordPress, you’re not stuck in a box.
Choose from thousands of themes (both free and premium)
Build custom layouts with page builders or full-site editing
Access and edit raw code if you want to (or we can do it for you)
Whether you want minimalist, flashy, or something wildly specific, WordPress can make it happen—without forcing you to follow a rigid design system.
2. You Own Your Site – Not the Platform
This one’s huge. With WordPress, you own everything—your domain, your content, and your files. Platforms like Wix or Squarespace keep you within their ecosystem. If they change the rules, pricing, or close up shop? You’re stuck.
With WordPress, your site is hosted independently. You can move it, back it up, clone it, or download it. Total control. No strings attached.
3. Plugins for (Almost) Everything
WordPress has over 59,000 plugins to help you do just about anything:
SEO tools like Rank Math or Yoast
Ecommerce with WooCommerce
Memberships, bookings, forums, learning management systems, and more
These aren’t just nice-to-haves. They’re tools that can completely transform what your site can do, without having to hire a developer or move to another platform.
4. Built for Growth – Not Just a Starter Site
Other builders are great for small, simple websites. But as your business grows, they start to show their limits.
WordPress is built to scale. Want to add new pages, expand into multiple languages, or handle more traffic? No problem. You can upgrade hosting, improve performance, and keep building without starting from scratch.
It’s why so many major brands—like Sony, BBC, and The New Yorker—use WordPress. It can handle the small stuff and the big leagues.
5. Built-In SEO Advantages
WordPress doesn’t just play nicely with Google—it was made with SEO in mind.
Clean code and fast load times
Mobile responsiveness across themes
Easy tools for editing metadata, redirects, schema, and more
If your website is part of your marketing strategy (and let’s face it, it should be), WordPress gives you a much stronger foundation to rank, get found, and stay ahead.
So Why Doesn’t Everyone Use It?
Honestly? WordPress has a learning curve. It’s powerful, but it can also be overwhelming if you’re new to websites. That’s where we come in.
At Ezyweb Australia, we help small businesses get the most out of WordPress without needing to become a tech wizard. Whether you want us to set it up and hand it over, or manage the whole thing for you, we’ll make sure your site works hard for your business.
Need help with a WordPress site?
Contact Ezyweb today for practical advice and hands-on support from a local team that gets it.
